Talbot's,a women's clothing retailer,sent Laurie an email notifying her of one the sweaters they are offering this year in a style and color she had searched for on its Web site during last season's clearance sale but was unable to purchase in her size.Talbot's was linking computerized data sources to statistical tools to search for predictive relationships to enable more effective marketing communications,which is an example of:
A)electronic data interchange
B)Web tracking
C)pull technology
D)predictive analytics

Question

Quizplus · Accepted Answer

Talbot's is using predictive analytics to analyze Laurie's past search behavior on their website to predict her current preferences and offer her a product accordingly. Predictive analytics uses statistical algorithms and machine learning techniques to identify patterns and make predictions about future events or behaviors.

Talbot's,a Women's Clothing Retailer,sent Laurie an Email Notifying Her of One