Marketing research is less complicated than research in scientific disciplines because there really is only one way to measure most marketing phenomenon.
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Q3: A concept can be thought of as
Q4: Concrete measures are those that take on
Q5: An ordinal scale is the simplest type
Q6: Measurement is the process of describing some
Q7: Interval scales represent the absolute meaning of
Q10: The most sophisticated form of data analysis
Q12: All measurement,particularly in the social sciences,contains error.
Q17: Correspondence analysis is the process of identifying
Q18: The Fahrenheit temperature scale is an example
Q31: Interval scales are considered continuous when three
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