If a marketing researcher wants to compare five brands of toothpaste on the basis of their flavor using the paired comparison method,the researcher must ask each respondent to make five comparisons.

Name: If a marketing researcher wants to compare five brands of toothpaste on the basis of their flavor using the paired comparison method,the researcher must ask each respondent to make five comparisons.
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Question

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Each respondent must make 10 comparisons,which calculated by [5(5-1)/2].

If a Marketing Researcher Wants to Compare Five Brands of Toothpaste