When a respondent is given a set of 3" x 5" cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1)Recognize this slogan and can identify the brand/product and (2)Do not recognize the slogan,this is an example of a ____ task.
A)rating
B)ranking
C)constant-sum
D)sorting

Question

Quizplus · Accepted Answer

This is an example of a sorting task because the respondent is asked to sort the cards into two piles based on their recognition of the slogan and their ability to identify the brand or product. It does not involve rating, ranking, or constant-sum tasks.

When a Respondent Is Given a Set of 3" X