Lance is studying the relationship between sales training of the sales force and customer satisfaction and loyalty.When researchers like Lance are focused on explanation rather than prediction,then which of the following is most appropriate when using simple regression?
A) standardized regression coefficient (b)
B) Y-intercept a
C) x²
D) raw parameter estimates

Question

Quizplus · Accepted Answer

The standardized regression coefficient (b) is most appropriate when using simple regression when researchers are focused on explanation rather than prediction. This is because the standardized regression coefficient measures the effect of one independent variable on the dependent variable in standard deviation units, which allows for comparisons between different independent variables.

Lance Is Studying the Relationship Between Sales Training of the Sales