When using the market attractiveness/business strength matrix, SBUs in the upper-left area of the matrix should receive the least company support.

Question

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SBUs in the upper-left area of the matrix, representing low market attractiveness and low business strength, are often called "dogs" and may not be profitable. However, they may still require some company support to maintain their market position or exit the market gracefully. SBUs in the lower-right area of the matrix, representing high market attractiveness and high business strength, are often called "stars" and should receive the most company support to maximize their potential.

When Using the Market Attractiveness/business Strength Matrix, SBUs in the Upper-Left