When do reference groups have a greater impact on the purchasing decision?
A) when the consumer is already established as the opinion leader in the group
B) when the purchase is hard to recognize or see by the group
C) when the purchase is unique and conspicuous
D) when the product is common

Question

Quizplus · Accepted Answer

Reference groups have a greater impact on the purchasing decision when the purchase is unique and conspicuous because these types of purchases are more visible and likely to be noticed, leading individuals to be influenced by the opinions and behaviors of their reference groups.

When Do Reference Groups Have a Greater Impact on the Purchasing