The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.

Name: The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.
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Cognitive dissonance refers to the discomfort experienced by an individual who holds conflicting beliefs, values, or attitudes, particularly following a decision-making process, such as making a purchase, leading to feelings of regret or anxiety.

The Phenomenon That Occurs When a Consumer Feels Anxiety or Regret