What does the cohort effect describe?
A) why members of the same psychographic group decide to vote the same way
B) how Generation X uses its financial power to influence product trends
C) the predictability of demographic characteristics in analyzing purchase habits, as well as product-usage rates, and brand preference
D) the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years

Question

Quizplus · Accepted Answer

The cohort effect refers to the phenomenon where individuals within a defined group (often a generation) share certain characteristics, behaviors, or perspectives due to experiencing significant events during their formative years. This shared experience can influence their attitudes, beliefs, and behaviors in a way that distinguishes them from other groups.

What Does the Cohort Effect Describe