What interactive medium might help micromarketers boost the effectiveness of their strategy by tracking specific demographics and communicating directly to individuals who are MOST likely to buy that product?
A) customized direct-mail packages
B) the Internet
C) personalized telemarketing messages
D) fax marketing

Question

Quizplus · Accepted Answer

The Internet is the best choice as it allows for tracking specific demographics through data analytics and targeting specific individuals through personalized ads, emails, and social media messages. This can significantly boost the effectiveness of the micromarketers' strategy. Customized direct-mail packages and personalized telemarketing messages can also be effective but do not offer the same level of targeting and tracking capabilities. Fax marketing is outdated and not as effective in reaching modern consumers.

What Interactive Medium Might Help Micromarketers Boost the Effectiveness of Their