A common method of developing psychographic profiles of a population is to conduct a large-scale survey that asks consumers to agree or disagree with several hundred AIO (Activities, Interests, and Opinions) statements.

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Psychographic profiling often involves conducting surveys that include AIO statements to understand the activities, interests, and opinions of a target population, helping to segment them based on their lifestyles and preferences.

A Common Method of Developing Psychographic Profiles of a Population