By implementing micromarketing, a small company with limited resources can chip away at a large market share of a competitor practising undifferentiated marketing.

Question

Quizplus · Accepted Answer

Micromarketing allows a small company to target very specific segments of the market with tailored products or services, effectively addressing specific needs or preferences that are not met by the broad approach of undifferentiated marketing. This can lead to gaining market share even in the presence of larger competitors.

By Implementing Micromarketing, a Small Company with Limited Resources Can