Jim stops at the local convenience store on his way home to buy laundry detergent.He goes in thinking he'll purchase his usual brand, but ends up buying another because it is on sale.What stage of brand loyalty is Jim at?
A) brand insistence
B) brand awareness
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Jim is showing brand preference as he is open to buying a different brand due to it being on sale, even though he usually purchases a specific brand. This means he has developed a preference for a certain brand but is not completely loyal to it to the point of insisting on buying it every time.

Jim Stops at the Local Convenience Store on His Way