How does Young & Rubicam's Brand Asset Valuator model identify the dimension of brand personality called "relevance"?
A) as the extent of consumer awareness of a brand and the understanding of what kind of product it stands for
B) as the real and perceived appropriateness of a brand to a big consumer segment
C) as the way in which brand equity is assigned to the brand by evaluating institutions
D) as a brand's ability to stand apart from competitors

Question

Quizplus · Accepted Answer

Relevance in the context of Young & Rubicam's Brand Asset Valuator model refers to how appropriate a brand is perceived to be by a large consumer segment. This dimension assesses the brand's significance and appeal to its target audience, indicating how well it meets the needs and wants of consumers.

How Does Young & Rubicam's Brand Asset Valuator Model Identify