Lakeview Industries contracts with Marine Motor Distributors to carry its newly patented outboard engine.In exchange for exclusive dealership rights, Marine Motor has agreed to carry the full line of nautical clothing accessories offered by Lakeview.What can this agreement best be described as?
A) a distributor contract
B) a tying agreement
C) a channel selection
D) an exclusive dealing agreement
Correct Answer:
Verified
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Q27: Who are marketing intermediaries very beneficial to?
A)
Q28: What does distribution intensity refer to?
A) tying
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Q32: Who is the dominant and controlling member
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