What method sets specific corporate goals and determines the appropriate promotional activities for each goal as the two-step process used in developing the promotional budget?

Question

Quizplus · Accepted Answer

The task-objective method sets specific corporate goals and then determines the promotional activities necessary to achieve those goals, making it a two-step process for developing the promotional budget. The other options, such as marginal analysis, economies of scale, and fixed-sum-per-unit method, are not specifically related to determining promotional goals and activities.

What Method Sets Specific Corporate Goals and Determines the Appropriate