The Quebec Tourism Board develops a television commercial that invites people to "Come and experience the beauty and vitality" of Quebec City and follows that up with an e-mail campaign to people identified as having an interest in travel.The Board is pursuing the promotional objective of increasing primary demand.

Question

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The objective of increasing primary demand means promoting an entire destination rather than a specific brand or business. The Quebec Tourism Board's television commercial and email campaign are promoting Quebec City as a destination, which aligns with the objective of increasing primary demand.

The Quebec Tourism Board Develops a Television Commercial That Invites