Print media includes newspapers, magazines, outdoor advertising, and direct mail.
Correct Answer:
Verified
Q214: Magazines offer the advantages of good colour
Q215: One of the newest trends in television
Q216: Advantages of direct mail include speed, flexibility,
Q217: The objective of media selection is to
Q218: Keyword ads dominate online advertising and represent
Q220: A primary advantage of newspapers is flexibility
Q221: "Public relations" is the relationship a firm
Q222: Multiplying an advertisement's reach by its frequency
Q223: An effective promotion mix depends on certain
Q224: In Canada, Advertising Standards Canada is a
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