Which of the following examples would likely have personal selling as the dominant promotional element?

Question

Quizplus · Accepted Answer

Personal selling is more likely to be the dominant promotional element when selling high-value goods, such as truck tires to General Motors. This is because personal selling allows for direct communication and relationship building with potential customers, which is important when selling such expensive and complex products. Promoting toothpaste or convenience goods, on the other hand, may rely more on advertising and other mass communication methods.

Which of the Following Examples Would Likely Have Personal Selling