Which parts of the page carry the most visual weight for readers in Western cultures?
A)The top left quadrant is the most important, and the bottom right quadrant is the second most important.
B)The middle of the page is most important because that's where the reader's attention is naturally drawn.
C)The left-hand side of the page, from top to bottom, is the most important.
D)The top right quadrant is the most important and the bottom left is the second most important.

Question

Quizplus · Accepted Answer

In Western cultures, the top left quadrant carries the most visual weight because this is where people are accustomed to starting their reading and scanning. The bottom right quadrant is the second most important because it is where the eye naturally lands after scanning across the page. This pattern is known as the "F-shaped pattern" and has been identified through eye-tracking studies.

Which Parts of the Page Carry the Most Visual Weight