Which of the following is NOT a characteristic of everyday low pricing?
A) Seasonal changes in prices are based on current demand.
B) It is purely cost-based prices that vary as the manufacturer's costs vary.
C) It relies on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales.
D) The prices are reviewed and are set daily, weekly, or monthly in reaction to competitors' actions.

Question

Quizplus · Accepted Answer

Everyday low pricing (EDLP) strategy focuses on providing customers with consistently low prices without relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales. This approach contrasts with promotional pricing strategies that involve temporary price reductions to stimulate sales.

Which of the Following Is NOT a Characteristic of Everyday