What is the pricing policy that assumes that some prices are more appealing than others?
A) psychological pricing
B) unit pricing
C) list pricing
D) prestige pricing

Question

Quizplus · Accepted Answer

Psychological pricing assumes that prices can have a psychological impact on consumers, and that some prices are more appealing than others. This can include using prices that end in 99 instead of rounding up to the next dollar, or emphasizing the perception of a good deal by showing a higher original price crossed out next to the current sale price.

What Is the Pricing Policy That Assumes That Some Prices