Which of the following is an example of odd pricing?
A) a buy-two-get-one-free promotion
B) selling a microwave for $129.99 instead of $130
C) subtracting trade-ins from the list price
D) rebates that lower total price

Question

Quizplus · Accepted Answer

Odd pricing refers to the strategy of setting prices just below a round number, as in the example of selling a microwave for $129.99 instead of $130. This approach is believed to make prices seem lower than they actually are, potentially increasing consumer demand.

Which of the Following Is an Example of Odd Pricing