Which of the following is FALSE?
A)The basic purpose of marketing research is to assist marketing managers in making more informed decisions.
B)Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a consumption orientation.
C)Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.
D)Marketing managers and marketing researchers work together in close partnerships that are most successful when managers understand research processes.
E)All of the above are false.

Question

Quizplus · Accepted Answer

Marketing research was not adopted by most firms when they could no longer satisfy demand for their products. Rather, it became a significant business activity after World War II due to a growing need for market information in the new consumption-oriented economy.

Which of the Following Is FALSE