Mrs. Fields Cookie Company has decided to test market a new brand of cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of the product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?
A) Controlled test market
B) Standard test market
C) Simulated test market
D) Electronic test market
E) None of the above

Question

Quizplus · Accepted Answer

The standard test market method would be the most appropriate for Mrs. Fields Cookie Company if it wants to distribute the new cookies through its normal channel of distribution. Standard test marketing involves introducing the product to a representative sample of the target market, using the company's regular distribution channels. This method provides an accurate measure of the product's potential success in the marketplace, including customer acceptance, sales, and profitability.

Mrs Fields Cookie Company Has Decided to Test Market a New