Which of the following is FALSE?
A)One useful source of internal secondary data is prior marketing research studies on related topics.
B)Most marketing research studies should begin with internal secondary data.
C)There exists some relevant external secondary data on virtually any problem a marketer might confront.
D)In general,the single most productive source document of external secondary data is the sales invoice.
E)The amount of secondary data available is increasing.

Question

Quizplus · Accepted Answer

The statement "In general, the single most productive source document of external secondary data is the sales invoice" is false. Sales invoices are a source of internal secondary data, not external.

Which of the Following Is FALSE