In assessing awareness, a marketer might be interested in knowledge of:
A) the product itself.
B) where the product is available.
C) what the product is used for.
D) the price of the product.
E) all of the above.

Question

Quizplus · Accepted Answer

In assessing awareness, a marketer should be interested in knowledge of all factors that can influence a buyer's decision-making process. This includes knowledge of the product itself, where the product is available, what the product is used for, and the price of the product. Therefore, option E, "all of the above," is the best choice.

In Assessing Awareness, a Marketer Might Be Interested in Knowledge