Which of the following is FALSE?
A)Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
B)In recent years,one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual,not just a position (e.g. ,Vice President of Marketing).
C)The quality of the mailing list determines the sampling control in a mail study.
D)Mail questionnaires typically provide more sample control than telephone or personal interviews.
E)They are all true.

Question

Quizplus · Accepted Answer

This statement is false. Mail questionnaires actually provide the least sample control compared to telephone or personal interviews because the researcher cannot control who fills out the questionnaire once it is mailed out.

Which of the Following Is FALSE