Which of the following about a nominal scale is FALSE?
A) You are studying the product life cycle phenomenon attempting to classify certain products into the following stages: introduction, growth, maturity, saturation, and decline. This represents nominal scaling.
B) With a nominal scale, the numbers assigned to individuals or categories are arbitrary.
C) The respondent's gender is an example of a nominal scale.
D) Both a and b
E) a, b, and c.

Question

Quizplus · Accepted Answer

Nominal scaling involves categorizing data into distinct groups without assigning numerical values or rankings. The product life cycle stages (introduction, growth, maturity, saturation, and decline) involve a ranking or progression, which does not fit with nominal scaling. Therefore, statement A is false. Statement B is true, as the numbers assigned in nominal scaling do not have any inherent numerical meaning or value. Statement C is also true, as gender is typically classified as male or female, which is an example of nominal scaling. In summary, the correct answer is A, since it is the false statement among the given options.

Which of the Following About a Nominal Scale Is FALSE