Which of the following is FALSE?
A) Interval scales allow researchers to compare the absolute magnitude of numbers.
B) A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
C) Determination of absolute zero is difficult with measurements in marketing.
D) Both a and b
E) a, b, and c.

Question

Quizplus · Accepted Answer

Interval scales do not allow researchers to compare the absolute magnitude of numbers because they lack a true zero point, which is necessary for determining absolute magnitudes.

Which of the Following Is FALSE