In a survey, customers are asked to indicate how important courteous service is by placing an "X" in the appropriate box. The boxes are labeled as "not important," "somewhat important," "fairly important," and "very important." These labels are:
A) motherhood attributes.
B) alternatives.
C) reverse-scaled items.
D) comparative-ratings scales.
E) anchors.

Question

Quizplus · Accepted Answer

The labels "not important," "somewhat important," "fairly important," and "very important" serve as anchors, providing reference points for respondents to indicate their level of agreement or importance.

In a Survey, Customers Are Asked to Indicate How Important