What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and where people cannot converse in English?
A) Semantic-differential scale
B) Stapel scale
C) Faces scale
D) Likert scale
E) Graphic-ratings scale

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The Answer of What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and where people cannot converse in English?
A) Semantic-differential scale
B) Stapel scale
C) Faces scale
D) Likert scale
E) Graphic-ratings scale

What Type of Scale Would Be One Way to Collect