Exporting is:
A) profitable if little investment is needed
B) an end in itself
C) a resource drainer for small businesses and therefore should be avoided
D) successful when used on a "shot gun" approach
E) merely a step on the road toward establishment of foreign production

Question

Quizplus · Accepted Answer

Exporting is merely a step on the road toward establishment of foreign production, which can potentially yield greater profits and market share. While exporting itself may require some investment, it can be a viable strategy for small businesses looking to expand internationally without committing to full-scale production in a foreign market. A "shot gun" approach to exporting, where a business simply tries to sell to as many markets as possible, is unlikely to be successful without proper research and targeted marketing efforts.

Exporting Is