A Canadian manufacturer of high end snowboard equipment has asked you to assess the relative risks in establishing a manufacturing subsidiary in one of two countries - Britain and Russia.Both markets are similar in terms of size, demand and consumer behaviour.Identify and describe any risk factor(s) that would be key to determining which country would be the more attractive target.Explain why these factor(s) would be crucial.

Question

Quizplus · Accepted Answer

The Answer of A Canadian manufacturer of high end snowboard equipment has asked you to assess the relative risks in establishing a manufacturing subsidiary in one of two countries - Britain and Russia.Both markets are similar in terms of size, demand and consumer behaviour.Identify and describe any risk factor(s) that would be key to determining which country would be the more attractive target.Explain why these factor(s) would be crucial.

A Canadian Manufacturer of High End Snowboard Equipment Has Asked