BMW intends to reduce its development and production costs and offer a reliable and competitively priced auto by:
A)Copying the success of Ikon in India
B)Refinancing and reengineering the company
C)Sharing engines, gearboxes, and electrical systems from its other offerings
D)Centralizing its manufacturing facilities

Question

Quizplus · Accepted Answer

While GM is trying to tap the upper market, BMW has made the decision to move down the line and gain small-car market share. The company is building small cars with a sales price in the range of $20,000. By sharing engines, gearboxes, and electrical systems from its other offerings, the firm intends to reduce its development and production costs and offer a reliable and competitively priced auto.

BMW Intends to Reduce Its Development and Production Costs and Offer