From an organisational perspective,the purpose of a media release is to
A)make an announcement
B)attract media attention
C)reach an online audience
D)all of the above

Question

Quizplus · Accepted Answer

The purpose of a media release is to serve all the above mentioned objectives - to make an announcement, attract media attention and reach an online audience. It is a communication tool used by organisations to disseminate information and generate publicity. Thus, it serves multiple purposes and cannot be restricted to just one option.

From an Organisational Perspective,the Purpose of a Media Release Is