According to the theory of brainstorming Sutton and Hargadon,1996,we are less efficient at generating ideas
A)when they are encouraged
B)on the Internet
C)in face-to-face brainstorming meetings
D)when working alone

Question

Quizplus · Accepted Answer

The theory of brainstorming by Sutton and Hargadon suggests that we are less efficient at generating ideas in face-to-face brainstorming meetings. This is because of factors such as conformity, social pressure, and groupthink, which can hinder the creativity and diversity of ideas in a group setting.

According to the Theory of Brainstorming Sutton and Hargadon,1996,we Are