The ultimate purchaser of a product or service is referred to as a(n)_____.
A)supplier
B)external customer
C)consumer
D)internal customer

Question

Quizplus · Accepted Answer

The ultimate purchaser of a product or service is the consumer, who is the end-user or the person who will benefit from the product or service. Option A refers to the entity that provides the product or service, option B may not always be relevant, and option D refers to employees within an organization who may use or benefit from the product or service but are not the ultimate purchaser.

The Ultimate Purchaser of a Product or Service Is Referred