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Refer to Scenario: Swimco

Question 35

Multiple Choice

Refer to Scenario: Swimco.Why might Swimco's current focus on quality online customer service be an effective strategy for the retailer?


A) Swimco's online quality customer service is variable and substitutable like the strategies it applies.
B) Swimco's online quality customer service is inspirational to both its customers and its employees.
C) Swimco's online quality customer service is unique,and strategic mimicry by other swim wear retailors is difficult to achieve.
D) Swimco's online quality customer service is a low-cost,low-price,basic design strategy.

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