Genetech Corp.has invested heavily to develop a patented new product.Genetech wants to achieve a rapid return on its investment.It probably should set a ________ pricing objective.
A) profit maximization
B) target return
C) sales-oriented
D) status quo
E) nonprice
Correct Answer:
Verified
Q96: Organizations that intend to keep their prices
Q111: A pricing objective that seeks a specific
Q118: What is the objective of a target
Q120: Target return pricing objectives
A)are usually very high
Q121: Profit maximization pricing objectives
A)almost always lead to
Q122: Sales-oriented objectives stated in market share terms
A)make
Q125: Faced with the threat of antitrust action,stockholder
Q126: Which of the following is a sales-oriented
Q127: Which of the following best defines the
Q128: Sales-oriented pricing objectives
A)may include market share targets
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