Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. Apparently, in addition to having the agency purchase media, she wants an agency to help
A) plan package development.
B) develop sales promotions.
C) provide market research.
D) create the actual advertisements.
E) A full service agency might help with any of these.
Correct Answer:
Verified
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