Which of the following promotional objectives is most likely being accomplished when a real estate agent sends her customers a yearly calendar containing the agent's business logo?
A)planning
B)informing
C)reminding
D)persuading
E)rebutting

Question

Quizplus · Accepted Answer

If target customers already have positive attitudes about a firm's marketing mix-or a good relationship with a firm-a reminding objective might be suitable.Customers who have been attracted and sold once are still targets for competitors' appeals.Reminding them of their past satisfaction may keep them from shifting to a competitor.An accountant working for a small local firm might phone his or her customers once every few months to "check in" and see if they have any questions.This serves as a reminder that the accountant is there and available.

Which of the Following Promotional Objectives Is Most Likely Being