The AIDA model
A)focuses on what happens after the adoption process is complete.
B)shows that the promotion effort is done once desire is aroused.
C)consists of four basic promotion jobs.
D)suggests that mass media can get consumers' attention only if that is what consumers desire.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

The AIDA model consists of four promotion jobs: (1)to get Attention, (2)to hold Interest, (3)to arouse Desire,and (4)to obtain Action.

The AIDA Model