A retailer's marketing strategy decisions will ultimately determine both its positioning and how it is differentiated from other retailers.

Question

Quizplus · Accepted Answer

A retailer's chosen combination of the Four Ps determines how target customers perceive its offering (its positioning)and how it is differentiated from other retailers.The marketing mix must provide superior value to some target market or the retailer will fail.

A Retailer's Marketing Strategy Decisions Will Ultimately Determine Both Its