In which product life cycle stage must companies focus on educating potential customers about the advantages of a new-product concept?
A)market establishment
B)market introduction
C)market growth
D)market maturity
E)sales decline

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle,informative promotion is needed to tell potential customers about the advantages and uses of the new-product concept.

In Which Product Life Cycle Stage Must Companies Focus on Educating