Family brands may cut promotion costs because the goodwill attached to one or two products may help the others.

Name: Family brands may cut promotion costs because the goodwill attached to one or two products may help the others.
Brand: Quizplus
Rating: 4.8 (54 reviews)

Question

Quizplus · Accepted Answer

Family brands rely on the goodwill and reputation of one or a few products to boost the image of the whole brand. This can lead to cost savings on promotion for other products within the family brand, as they benefit from the overall positive image.

Family Brands May Cut Promotion Costs Because the Goodwill Attached