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Gift Mart Sent Out Promotional Coupons to Customers Based on Data

Question 176

Multiple Choice

Gift Mart sent out promotional coupons to customers based on data gathered from a loyalty card program.Information from Gift Mart's loyalty card program is considered


A) primary data.
B) secondary data.
C) sentiment analysis.
D) qualitative analysis.
E) a customer journey map.

Correct Answer:

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