A marketing researcher wants to get sensitive information about family spending patterns as part of a survey.He is most likely to get the needed information
A)with a mail,e-mail,or online survey.
B)with a focus group.
C)with personal interviews.
D)with telephone interviews.
E)All these choices are about equally effective for getting sensitive information.

Question

Quizplus · Accepted Answer

The respondents may be more willing to provide personal information when a questionnaire can be completed anonymously in a mail,e-mail,or online survey.

A Marketing Researcher Wants to Get Sensitive Information About Family