General Electric's strategic planning grid
A)focuses on market share and market growth rate.
B)ignores some important issues-such as competitive structure and the environmental impact of a plan.
C)requires that all opportunities be judged either "High" or "Low."
D)substitutes quantitative estimates for management judgment.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

General Electric's strategic planning grid forces company managers to make three-part judgments about the business strengths and industry attractiveness and focuses on the ability of the company to pursue a product-market plan effectively.It is a subjective,multiple-factor approach.

General Electric's Strategic Planning Grid