In contrast to mass marketing,target marketing
A) assumes all customers have the same needs.
B) assumes everyone is a potential customer.
C) focuses only on small market segments.
D) tailors a marketing mix to fit some specific group of customers.
E) makes it more likely that a firm will face direct competition.
Correct Answer:
Verified
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Q125: Marketing strategies
A)are not whole-company plans.
B)ensure that every
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Q135: A marketing strategy specifies:
A) a target market
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